Give your vision a head start!
Add it or create it on your phone. Push a button and our wall comes to life with your vision.
A 21′ 4″ × 13′ 1″ LED wall on our Sun Valley stage — and a page of your own where your team puts the content on it before the job starts. Upload what you have or make something new. When you walk in, your looks are already on the wall.
8500 Lankershim Blvd · Sun Valley, CA 91352
Run the wall from your phone.
On your wall days, your job page becomes a remote. No app, no media server, no tech of your own.
- Tap one of your looks to put it on the wall
- Play, pause or start it from the top
- Black out between takes, then bring it back
- Warm it up or cool it down, brighten or dim it, instantly. It remembers for that look.
- Sound on or off
- Share the page with your director, DP or video tech, and they can run it from their phone too
Your SirReel operator is on set the whole time and can take the wall back whenever you need them to.
Big, bright and ready to shoot.
Real backgrounds in camera, with the light and reflections that come with them. No green spill, no keying, and your director sees the final shot through the lens.
- Driving shots — city, freeway, desert or coast plates behind the car
- Environments and backdrops without a location move
- Interactive light and real reflections on talent, cars and product
- Commercials, music videos, podcasts and photo shoots
- Size
- 21′ 4″ × 13′ 1″
- Resolution
- 2496 × 1536 px
- Pixel pitch
- 2.6 mm
- Processor
- NovaStar MX40 Pro
- Stage
- 40′ × 40′ × 17′ white cyc
- Operator
- SirReel runs it for you
Put it up yourself. No tech needed.
- Book the wall
Reserve the LED / Volume Stage with your SirReel rep. Your job gets its own page on SirReel.com.
- Open your job page
We email you a link — no password, no app to install. Tap the LED Wall tab. It works on a laptop or a phone.
- Upload your videos
Drop in MP4 or MOV files, up to 4.0 GB each. They come straight to us, ready for the wall — no drives, no file transfers.
- Or make something new in the Image Factory
Describe a look — a night drive downtown, a sunset sky, a clean studio gradient — and the Image Factory creates it. $10 gets you 20 pictures, and $25 gets you 5 videos, paid by card up front, right on your job page. Keep the ones you love for $25 each.
- Switch looks from your phone
Everything you uploaded or kept is ready when you walk in. On your wall day, your job page becomes a remote: tap a look to put it up, pause, restart or black out. Your SirReel operator is there too.
- Bring your team in
Share the page with your director, DP or the video tech you hire. They can add looks and run the remote from their own phone.
- Make it 2496 × 1536 if you can — that is the wall pixel for pixel.
- The wall is about 16:10. A 16:9 video fills it with a little trimmed off the sides; want the whole frame instead? Tell us and we fit it with bars.
- H.264 MP4 is the safest format. MOV and WebM work too.
- Loop-friendly clips (no hard cut at the end) look best when they run all day.
- Do I need a tech or a media server?
- No. Upload from your job page and we handle the rest. A SirReel operator runs the wall on the day.
- Can I change looks on shoot day?
- Yes. Add more on your job page any time, and the operator switches looks on set.
- How am I billed for the Image Factory?
- You buy a pack before you create — $10 gets you 20 pictures, and $25 gets you 5 videos, paid by card up front. Anything you keep is $25. Each charge is its own small invoice you pay by card on your job page, separate from your rental invoice.
- What if I already have content?
- Upload it. Driving plates, brand loops, title cards — if it plays as a video, it plays on the wall.
- Bringing your own technician?
- Bring your drive too. Your tech plugs it into the wall’s computer, opens the drive desk and plays your files straight off it — nothing is uploaded, nothing is kept. Hand the wall back when you’re done.
Want the stage details too? See the LED / Volume Stage.
Bringing your own technician? Send them the technician instructions.